Interactive Investor Review 2024

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Interactive Investor is #17 in our rankings of UK brokers.

Interactive Investor Facts & Figures

Interactive Investor are a hugely respected, FCA-regulated investing firm. The trading platform is easy-to-use while the sign-up and deposit process is straightforward for new investors. ii also has a long track record and a string of industry awards under its belt.

  • FCA-regulated
  • No minimum deposit
  • 40,000+ stocks and shares
  • Excellent market research
  • User-friendly investment app
  • Low fixed fees for large portfolios
  • Multiple payment methods including bank cards
  • Highly rated and trusted by 400,000 investors
  • Less than 1 minute average wait time for customer support
  • Managed ISA introduced in 2024 streamlining investment decisions
  • No free demo account
  • No copy trading tools
  • Investment Platform of the Year 2022
  • Best Low-cost SIPP 2022
  • Shareholder Rights Champion 2022
  • Best Low Cost Stockbroker 2022
  • Retail Investor Champion of the Year 2021
  • Best Low Cost Stockbroker 2021
  • Best Stocks and Shares ISA provider 2021
  • Best Stocks & Shares ISA Provider 2020
  • Best Stockbroker for International Dealing 2020
Instruments Stocks, Funds, Trusts, ETFs, Bonds, Gilts, VCTs
Demo Account No
Min. Deposit £0
Mobile Apps iOS & Android
iOS App Rating
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Android App Rating
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Min. Trade £25
Regulated By FCA
MetaTrader 4 No
MetaTrader 5 No
cTrader No
DMA Account No
ECN Account No
Social Trading No
Copy Trading No
Auto Trading Ready-Made Portfolios
Islamic Account No
Stocks Invest in over 40,000 US, UK and international stocks from 17 leading exchanges. The selection of shares beats most competitors while prices are fixed and transparent.
Risk Warning – Your Capital is at risk

Interactive Investor (ii) provides award-winning wealth management and investment solutions for UK residents. The brand offers 40,000+ instruments including stocks, ETFs, and funds. There is also a choice of savings and trading accounts, from stocks and shares ISAs to pension profiles. This Interactive Investor review will assess the fees and charges, regular investing solutions, customer support options, and more. Our experts also explain how to open an account, trade shares on the platform, and withdraw money.

With low fees, an intuitive app and FCA oversight, Interactive Investor is a top-rated trading platform. The fixed charges for large holdings and selection of ISAs and SIPPs make ii the best pick for long-term investors.

Market Access

The product list at Interactive Investor is vast. With 40,000+ UK and global stocks and 1,000+ ETFs, it dwarfs the selection at competitors like Freetrade, which offers 6,000+ stocks and ETFs.

Available instruments:

  • Stocks – 40,000 stocks from 17 exchanges, including those listed on the FTSE 100, NASDAQ, and Dow Jones
  • Bonds & Gilts – Corporate and government bonds and fixed coupon gilts, including the 2.5% Index-Linked Treasury Stock 2024 and the 4.25% Treasury Gilt 2027
  • Trusts – 1,000+ structured trusts based on stock exchanges. This includes equity trusts and venture capital trusts (VCTs). Popular examples include the Scottish Mortgage Ord, Greencoat UK Wind and City of London Ord
  • ETFs – 1,000+ exchange-traded funds (ETFs) that track a basket of assets such as popular currencies or stocks. Leading examples include the iShares Core FTSE 100 ETF, Vanguard S&P 500 ETF, and WisdomTree FTSE 100 3x Daily Short ETP
  • Funds – 3,000 pooled investment funds structured as open-ended investment companies or unit trusts. Popular funds include the Royal London Short Term Money Mkt Y Acc, Vanguard Lifestrategy 80% Equity A Acc, and HSBC FTSE All-World Index C Acc
ii FTSE Best and Worst Performers

FTSE 100 Best & Worst Performers

When we used Interactive Investor, we also appreciated the selection of pre-made portfolios and recommended fund lists, which provide suggestions to help you get started, without having to spend hours reviewing different products.

Note, Interactive Investor does not offer cryptocurrency.


Interactive Investor offers four investment and savings solutions: personal pension plans, stocks & shares ISAs, general savings, and trading accounts. Products are tailored to different investment goals.


Stocks & Shares ISA

A stocks and shares ISA is a tax-efficient account with an annual allowance of £20,000. There is no minimum funding requirement and any profits made from associated investments are exempt from capital gains and income tax.

A stocks & shares ISA is generally considered a medium to long-term investment solution, with returns expected after four to five years.

The Interactive Investor stocks and shares ISA offers full flexibility in terms of financial instruments. You can choose from ETFs, funds, stocks, and more. Alternatively, investment ideas and pre-selected portfolios are available, suitable for beginners.

While using Interactive Investor, we were pleased to see that withdrawals can be made at any time, though you may forfeit the tax benefits.

Note, there is no lifetime ISA available.

Junior ISA

The Junior ISA account also provides tax-efficient investments. The profile must be opened by a parent or guardian of a child under 18. There is a maximum annual allowance of £9,000 with no capital gains and income tax applicable.

All instruments are available to invest in, along with access to pre-built portfolios. Funds are available to the individual when they turn 18.

Cash Savings Account

The ii Cash Savings account is a standalone solution intended to hold your money in one place. You can transfer funds from over 25 UK banks and building societies.

Competitive interest rates are also available, improving over the long-term. Interactive Investor offers a 4.26% rate on savings held for 3+ years.

Note, there is a minimum savings limit of £10,000 and a maximum limit of £250,000.

Tax statements including capital gains tax reports are the client’s responsibility.

Trading Account

The ii Trading Account is the best pick for individuals looking for investment flexibility and autonomy.

There are two types of plans available depending on the initial investment:

Investor Essentials Plan

For individuals investing up to £30,000.

  • Stocks and Shares ISA
  • Uncapped Trading Account
  • Invest as little as £25 per month

Investor Plan

For individuals investing over £30,000.

  • Junior ISA
  • Stocks and Shares ISA
  • One free monthly trade
  • Uncapped Trading Account
  • SIPP account (£10 additional)
  • Invest as little as £25 per month
  • Joint trading account options

The ii Trading Account essentially unlocks several sub-features under one profile, depending on investment value. Clients also have access to thousands of instruments, including stocks, ETFs and funds.

Note, you may be liable for taxes on any profits above £12,300 per year (exclusive of the ISA accounts).

There are no maximum investment limits and you are permitted to have several trading accounts open.

Clients can also instruct a Bed and ISA to transfer investments to a stocks and shares ISA.


The Interactive Investor SIPP (Self-Invested Personal Pension) enables individuals to save and invest for retirement.

This account can be opened by anyone over 18 and you can start withdrawing 25% of your funds from the age of 55. Similar to the ISA profiles, SIPP accounts are liable for tax relief on contributions up to 100% of your salary (maximum £60,000). This includes no capital gains tax and exclusion from inheritance tax.

The brand also welcomes transfers from alternative providers for no fee, meaning you can combine existing savings into one pot.

How To Open An Interactive Investor Account

You can get started with an ii account relatively quickly. The registration process is straightforward and completed via an online application form.

Upon sign-up, you will be directed to either a SIPP, Trading, or ISA account. Then follow these steps:

  1. Choose your expected investment size
  2. Select a plan (compare features and trading fees)
  3. Review the terms and conditions page and click ‘Next’
  4. Enter your personal details including tax information and current employment
  5. Select ‘Go to Step 3’ and review the terms and conditions page
  6. Click ‘Agree & Continue’
  7. Verify your identity by adding card details (must be registered to a UK bank and in your name)

Note, you will need your National Insurance number and bank card to hand.

Fees & Charges

Interactive Investor offers low-cost investing with a transparent pricing schedule.

The brand uses a monthly, subscription-based fee model, regardless of invested funds. With that said, some subscription plans are unavailable to those with larger account balances.

Importantly, fees are competitive vs other brands. The cheapest subscription is the Investor Essentials Plan at £4.99 per month for investments up to £30,000. This is cheaper than Vanguard, for example, with a 0.15% annual fee.

Investor Essentials Plan

£4.99 per month

  • Free regular investing
  • UK & US shares trading at £5.99
  • Dividend reinvestment fee £0.99
  • Account balance under £30,000
  • International shares trading at £19.99

Investor Plan

£9.99 per month

  • Free regular investing
  • First trade free per month
  • UK & US shares trading at £5.99
  • Dividend reinvestment fee £0.99
  • Add SIPP profile for £10 per month
  • International shares trading at £19.99

Super Investor Plan

£19.99 per month

  • Free regular investing
  • First two trades free per month
  • UK & US shares trading at £3.99
  • Dividend reinvestment fee £0.99
  • Add SIPP profile for £10 per month
  • International shares trading at £5.99

Pension Builder Plan

£12.99 per month

  • Free regular investing
  • All-inclusive SIPP profile
  • UK & US shares trading at £5.99
  • Dividend reinvestment fee £0.99
  • International shares trading at £19.99

Note, you can change between plans and there are no exit charges.

Fees will be taken by monthly direct debit or from funds held in a trading account.

Additional Charges

Aside from the subscription-based fees, there are some additional charges to be aware of:

  • Purchasing and selling US shares with a value of £100,000 – 0.04% of trade value
  • Purchasing and selling international shares with a value of £25,000 – 0.10% of trade value
  • Foreign exchange rates – Ranging between 0.25% and 1.5% dependent on transaction values
  • Purchasing and selling UK shares, funds, bonds, gilts, and ETFs with a value of £100,00 – £40 fee

UK investors can also benefit from interest payments on cash balances held in Trading, SIPP, and ISA accounts. Rates vary. Tax payments are the responsibility of individuals.

Interactive Investor Portfolios

Quick Start Funds

ii offers six ‘quick start funds’ which are pre-built portfolios varying by risk and style (active or passive). The options cover three funds from either Vanguard or Columbia Threadneedle.

The Vanguard fund portfolios are passively managed and are spread across various markets. The Columbia Threadneedle funds focus on a sustainability element and are actively managed by a fund administrator.

It was good to see that investments can be made via a one-off cash transaction or regular monthly investing.

ii Super 60

The Super 60 investment portfolio allows users to select trades based on personal interests and preferred investment styles.

You can filter a list of assets with a good track record as suggested by the Interactive Investor’s financial analysts and partnership with Morningstar Manager Selection Services. Filters include dividend yield, asset group, and return period. Asset groups include equities, fixed-income products, and property.

Interactive Investor Super 60 Investments

ii Ace 40

Similar to the ii Super 60, Ace 40 enables retail investors to filter and select investment opportunities. The ii Ace 40 list constitutes more than 200 sustainable assets, including ETFs and funds that comply with the brand’s ESG requirements.

Products are categorised into a useful ‘ACE’ (avoids, considers, and embraces) ranking which is a bespoke tool that helps investors choose companies that operate to high social and environmental standards. We also liked that you can also filter by asset group and investment category.

Model Portfolios

One of the simplest investment solutions to help you get started is the ii Model Portfolios. Chosen by the brand’s third-party research partner, Morningstar, Interactive Investor offers five custom-built portfolios categorised by goals.

For example, the ‘Low-Cost Income’ profile has been created for retail investors looking for cheaper trading via an assortment of ten high-returning ETFs and tracker funds. Weightings are distributed between assets depending on historic yield and product costs.

Importantly, the programme is transparent with plenty of information regarding changes to portfolio weightings, allocation reviews, and opinions from the team’s analysts.

Payment Methods


You can fund your Interactive Investor account via debit card, bank wire transfer, or cheque. Monthly direct debits can also be set up, which are useful for making regular investments from salary payments.

Processing times and maximum limits apply. This includes a maximum deposit of £99,999 using a debit card and up to three working days for bank wire transfers.

How To Make A Deposit T0 ii

  1. Login to your Interactive Investor account
  2. Choose ‘Cash & Transfers’ from the menu and then ‘Add Cash’
  3. Link a debit card to your account (must be done for all new cards)
  4. Enter the amount to deposit
  5. Select the account for funds to be transferred
  6. Click ‘Add Cash’ to confirm the transaction
  7. Deposits made via debit card should be visible in your account instantly

How To Make Regular Investments

While using Interactive Investor, we also rated the ‘Regular Investing’ service which allows individuals to add to accounts each month, with a minimum transfer of £25.

This function is available for GBP-listed investments only or assets listed on the UK stock exchange.

To set it up:

  1. Sign in to your ii account
  2. Select the account you want to invest money in and click ‘Edit Investments’
  3. Here you can search for instruments and assets for the monthly payments to be invested
  4. Enter the amount to transfer each month
  5. Select ‘Save Changes’ to confirm


Withdrawals from an Interactive Investor account can be made via bank wire transfer only.

Transactions are relatively quick, with funds sent to your linked bank account by the end of the following business day (if requested before 2 pm).

Urgent withdrawal requests can also be made (£15 fee), and money will be received in registered bank accounts by the end of the same day.

Aside from this, it is free to transfer out of an account. This is cheaper vs Interactive Brokers, which offers one free withdrawal per month followed by a £7 charge for subsequent wire transfer requests.

Trading Platform

The Interactive Investor platform is easy to navigate. The dashboard available from the secure login page provides a clear overview of your portfolio including all open investments. The main menu also provides access to all the frequently used functions such as ‘Cash & Transfers’ for payment management and ‘Research’ for company information and market news.

On the downside, the platform does not provide the in-depth analysis tools, indicators, and range of chart views that some active traders may need. The ii terminal is essentially quite basic, though there are plenty of trade ideas in the form of top 10 funds, lists of popular assets, and custom-built portfolios.

There are four order types; market, limit, fill or kill, and stop loss. The platform is also home to price alerts, custom watchlists, level 2 live pricing from Quotestream, Morningstar chart integration, and dividend payment history. You can also make all admin-related changes and access relevant forms from the platform.

Additionally, you can view fees associated with your Interactive Investor profile including ISA charges, current transfers in progress and dividend payments received.

How To Place A Trade

The process of buying and selling shares is straightforward, making Interactive Investor a good pick for beginners.

  1. Log in to your ii account
  2. Select your trading account
  3. Choose ‘Find & Invest’ from the main menu and explore the asset list
  4. Use the ‘Buy’ or ‘Sell’ icons to initiate a trade
  5. Add the value to invest or the number of shares to purchase or sell
  6. View the live market quote and select ‘Place Order’

App Review

The Interactive Investor platform is also available as a mobile app. Free downloads of the app are provided for iOS and Android devices.

When we used the ii app, we liked the simplicity with clear navigation from a menu along the bottom and full portfolio overviews. We also rated the small-screen chart compatibility with all timeframes available.

Mobile users can deposit funds, open new trades and stay up to date with the latest news. Investors can also track trends and make amendments to existing positions while watchlist creation and custom alerts can be set up on mobile and tablet devices.

Tip: implement security features like face recognition or fingerprint login for extra safety.

ii App

UK Regulation

Interactive Investor scores well in terms of regulation and reputation. The platform is authorised and regulated by the UK’s Financial Conduct Authority (FCA).

Client funds are held separately from business money with appointed custodians, meaning they cannot be used in the case of insolvency or for administrative activities. Customers also have FSCS protection up to the value of £85,000, providing a secure deposit scheme. In addition, SIPP and ISA accounts benefit from negative cash balance protection.

The brand complies with regular auditing and account reconciliations to ensure all client accounts are safe. Additionally, ii participates in a third-party security check by Cyber Essentials Plus to ensure robust policies, practices and controls remain in place.

Demo Account

Whilst using Interactive Investor, we were disappointed to see that there is no demo account.

However, we are confident that the trading terminal and investment functions are simple enough for those new to trading. There is also plenty of step-by-step user guides for common queries, such as how to withdraw cash, dividend reinvestments, pension builders, and how to generate annual tax reports.

Customer Support

Interactive Investor fell down in our review when it came to customer service, with a fairly limited offering.

There is a good help centre covering topics such as how to close an Interactive Investor account, how to transfer existing ISAs, how to set a stop loss, secure account login options, plus dealing and drawdown charges. However, clients cannot access the live chat service until they open an account and there is no customer email address.

On a more positive note, a UK-based phone number is available with representatives accessible from 7:45 am to 5:30 pm (GMT), Monday to Friday. Their average hold time to access a customer service representative is less than one minute.

  • Telephone Contact Number UK – 0345 607 6001
  • Online Help Centre – Available from the ‘Help & Learning’ icon in the top menu
  • Registered Postal Address – Interactive Investor, 2nd Floor, One Embankment, Neville Street, Leeds, LS1 4DW

Education & Research

ii provides plenty of resources for registered customers. This includes educational content such as how to invest in the stock market and common phrases in the trading environment.

Integrated YouTube videos, articles, and fundamental ideas are also available. In addition, there is a podcast, newsletter subscription, trend reports, a glossary of key terms, and even a page for introducing children to the world of investments.

Company Details

Interactive Investor is an online investment service, founded in 1995.

Today, the company has over 400,000 registered customers and estimates that 1 in 5 UK share deals are transacted on the platform. The brand currently has over £50 billion in assets under administration (AUA).

Interactive Investor has been recognised with several awards including the Investment Platform of the Year 2022 by the Financial Times.

The abrdn acquisition of Interactive Investor was completed in May 2022, helping to grow the wealth management service proposition. abrdn has been providing services for 200+ years and is a FTSE 100-listed firm. The CEO remains Richard Wilson.

ii has London and Leeds offices and headquarters in Manchester.

Bonuses & Deals

Interactive Investor offers a refer-a-friend scheme with a £200 reward per referral. Funds will be added to existing trading accounts. Note that each referral must invest at least £10,000, however, they will benefit from a free first-year subscription plan.

There are also some additional offers including a £1,000 cashback reward for pension transfers from alternative providers and no SIPP account charges for the first six months after opening an account.

Always review eligibility requirements and terms before signing up.


All Interactive Investor accounts are set up with 2FA (two-factor authentication) login. This provides an additional security step at sign-up.

A one-time, 24-digit recovery code must also be provided when logging in from a new device or requesting to make changes to a profile. In addition, we recommend integrating biometric verification when using the brand’s mobile app.

Overall, our experts are confident that the company operates with the highest safety standards.

Should You Sign Up With Interactive Investor?

Interactive Investor is a one-stop solution for long-term investment goals. The brand offers a range of products including shares, ETFs, bonds and trusts. There is also a wealth of resources and pre-built trade ideas and portfolios, suitable for individuals with no previous trading knowledge. To round it off, the award-winning brand is regulated by the FCA, making it a trustworthy pick for UK investors.


What Is Interactive Investor?

Interactive Investor is a UK-based wealth management and investment service platform. It offers a wide range of accounts including pension builders, ISAs, and trading profiles. The brand also provides trading ideas and pre-built investment portfolios.

Does Interactive Investor Have An App?

Yes, Interactive Investor offers a free mobile app that can be downloaded to iOS and Android devices. Investors can manage portfolios, make deposits and withdraw money from the application.

Can I Buy Bitcoin On Interactive Investor?

No, Interactive Investor does not offer cryptocurrency investments, including Bitcoin. Instead, the firm offers shares, funds, trusts and ETFs via a range of investment accounts.

Is Interactive Investor Any Good?

Our experts were pleased with the products, resources, and customer safety provided by Interactive Investor. The monthly subscription model is also easy to understand and the firm provides access to more than 40,000 instruments. On the downside, the availability of investment insights and market analysis is lacking.

How Safe Is Interactive Investor?

Interactive Investor operates with a high standard of safety and security. This includes authorisation and regulation from the Financial Conduct Authority (FCA), customer funds held in segregated custodian accounts, and FSCS compensation in the case of business insolvency. The ii app also offers FaceID and TouchID for secure logins.

Does Interactive Investor Offer A Cash Or Lifetime ISA?

No, Interactive Investor does not currently offer a lifetime or cash ISA. Available solutions include a stocks and shares ISA, Junior ISA, SIPP, cash savings profile, and trading account.

Who Owns Interactive Investor?

Interactive Investor joined a global investment company, abrdn, following an acquisition in May 2022. It operates as a subsidiary though it has kept its brand name.

Does Interactive Investor Pay Interest On Cash?

Yes, Interactive Investor offers interest payments on cash balances. This includes payments of 1.10% on trading account cash balances up to £10,000 and 2.10% on values over £10,000.

Does Interactive Investor Pay Dividends?

Yes, Interactive Investor does pay dividends, though this is dependent on the company you are investing in. Eligibility details can be found in the ‘company profile’ section of the account dashboard. You can also set up dividend reinvesting for £0.99 per trade.

Is Interactive Investor Covered By The FSCS?

Yes, Interactive Investor customers can access up to £85,000 in compensation from the FSCS if the brand cannot fulfil its business activities or goes into administration.

What Are Trading Credits On Interactive Investor?

Interactive Investor trading credits can be used to settle trading fees or dividend reinvestment charges. Alternatively, they can be used when investing in shares, ETFs, funds, and trusts.

Monthly credits are available to Investor (£5.99 value) and Super Investor (£7.99 value) subscription holders only.

Article Sources

Interactive Investor Website

Interactive Investor FCA License

Compare Interactive Investor with Other Brokers

These brokers are the most similar to Interactive Investor:

  1. Interactive Brokers - Interactive Brokers (IBKR) is a premier brokerage, providing access to 150 markets in 33 countries, along with a suite of comprehensive investment services. With over 40 years of experience, this Nasdaq-listed firm adheres to stringent regulations by the SEC, FCA, CIRO, and SFC, amongst others, and is one of the most trusted brokers for trading around the globe.
  2. IG Index - Founded in 1974, IG is part of IG Group Holdings Plc, a publicly traded (LSE: IGG) brokerage. The brand offers spread betting, CFD and forex trading across an almost unrivalled selection of 17,000+ markets, with a range of user-friendly platforms and investing apps. For 50 years, IG has maintained its position as an industry leader, excelling in all key areas for traders.
  3. Swissquote - Swissquote is a Switzerland-based bank and broker that offers online trading and investing. The company has a high safety score and is listed on the Swiss stock exchange. The firm offers a huge range of products, from stocks, ETFs, bonds and futures to 400+ forex and CFD assets. Hundreds of thousands of traders have opened an account with the multi-regulated brokerage. Clients can get started in three easy steps while 24/7 customer support is available to assist new users.

Interactive Investor Feature Comparison

Interactive Investor Compared With Similar Brokers
Interactive Investor Interactive Brokers IG Index Swissquote
Rating 4.6 4.3 4.4 4
Markets Stocks Forex, Stocks, Commodities, Crypto Forex, Stocks, Commodities Forex, Stocks, Commodities
Minimum Deposit £0 $0 $0 $1000
Minimum Trade £25 $100 0.01 Lots 0.01 Lots
Demo Account No Yes Yes Yes
Bonus - - - -
Education Yes Yes Yes No
Platforms - - MT4 MT4, MT5
Leverage - 1:50 1:30 (Retail), 1:222 (Pro) 1:30
Review Interactive Investor
Interactive Brokers
IG Index

Trading Instruments Comparison

Comparison of Interactive Investor Trading Instruments
Interactive Investor Interactive Brokers IG Index Swissquote
CFD No Yes Yes Yes
Forex No Yes Yes Yes
Stocks Yes Yes Yes Yes
Crypto No Yes No No
Commodities No Yes Yes Yes
Oil No No Yes Yes
Gold No Yes Yes Yes
Copper No No Yes No
Silver No No Yes Yes
Corn No No No No
Futures No Yes Yes Yes
Options No Yes Yes Yes
ETFs Yes Yes Yes Yes
Bonds Yes Yes Yes Yes
Warrants No Yes Yes No
Spreadbetting No No Yes No
Volatility Index No No Yes No

Interactive Investor vs Other Brokers

Compare Interactive Investor with any other broker by selecting the other broker below.


Popular Interactive Investor comparisons:

Interactive Investor are a hugely respected, FCA-regulated investing firm. The trading platform is easy-to-use while the sign-up and deposit process is straightforward for new investors. ii also has a long track record and a string of industry awards under its belt.