The Most Searched UK And US Stocks In 2025

Author - James Barra
Author
James Barra
James is a UK-based writer and investor with consultancy experience at some of Britain's largest financial organisations. James authors, edits and fact-checks content for a row of investing websites.
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Fact Checker - Tobias Robinson
Fact Checker
Tobias Robinson
Tobias is a UK director and partner at Investing.co.uk. He provides commentary on the financial markets in the UK and supports the testing team with first-hand observations from over two decades of active trading.
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Which stocks are Brits most curious about? We evaluated search behaviour across UK and US stock markets to understand which equities capture the most attention on Google.

We analysed all FTSE 100 and NASDAQ 100 companies, combining search volumes for three core terms – “[Stock] share price,” “[Stock] shares,” and “[Stock] stock” – into a single total per company to paint a picture of average monthly UK search demand over the past 12 months.

Key Findings

Most Popular Stocks

The top of the search rankings highlights the contrast between FTSE domestic favourites and NASDAQ tech leaders:

  • Lloyds is the most searched stock in the UK with 764,800 monthly searches, outpacing even Tesla (678,000) and NVIDIA (640,000). Lloyds shares may be drawing huge interest because they are a trusted, dividend-paying UK bank with strong recent performance and growth potential, complete with an accessible entry price.
  • Tesla and NVIDIA dominate NASDAQ searches, together generating 1.3m searches, nearly half of total NASDAQ volume.
  • BT (410,600) is the second most-searched FTSE stock, narrowly ahead of BP (402,100). Both reflect strong UK interest in telecoms and energy.
  • IAG (383,800) and Tesco (251,000) show that consumer brands also attract significant attention, while Aviva (218,000), HSBC (206,400) and Barclays (191,300) illustrate the role of financials.
  • Other NASDAQ names in the top 10 include Palantir (185,800) and Adobe (133,650), both reflecting the UK audience’s fascination with US tech companies.

Chart showing most popular UK and US stocks by Google monthly search volumes

FTSE Vs NASDAQ

The pie chart below shows a decisive tilt towards FTSE stocks:

  • Monthly searches for FTSE 100 stocks account for around 65% of search volume (~5.1m searches).
  • Monthly searches for NASDAQ 100 stocks come in at around 35% (~2.7m searches).

FTSE’s dominance comes from its breadth and its position as the country’s domestic stock market: Lloyds, BT, BP, IAG, and Tesco alone generate around 2.2m searches combined, with many others contributing mid-level volumes.

NASDAQ’s smaller overall share reflects its concentration – nearly half of its total comes from just two names, Tesla and NVIDIA.

Chart showing FTSE vs NASDAQ monthly search interest in the UK

Sector-Level Themes

The sector-level breakdown shows two very different stories:

FTSE 100

  • Financials lead with ~1.8m searches (≈35%), mainly thanks to Lloyds (765k), Aviva (218k), HSBC (206k), and Barclays (191k).
  • Energy & Utilities contribute ~820k (≈16%), from BP (402k), Shell (116k), National Grid (109k), and Centrica (102k).
  • Consumer sectors generate ~1.1m (≈22%), with IAG (384k), Tesco (251k), EasyJet (179k), and JD Sports (62k).
  • Healthcare adds ~220k, with GSK (124k) and AstraZeneca (93k).
  • Industrials (~250k) includes BAE Systems (63k) and Rolls-Royce (58k).
  • Materials, Real Estate, and Tech & Communication add smaller but meaningful contributions.

Unlike NASDAQ’s tech-heavy focus, FTSE’s searches are diverse, spanning banking, energy, telecoms, and everyday consumer names.

Chart showing most Googled sectors in UK stock market

NASDAQ 100

  • Information Technology dominates with nearly 1.8m searches (≈65% of total), led by NVIDIA (640k), Palantir (186k), AMD (100k), and Apple (96k).
  • Consumer Discretionary (~850k, ≈30%) is almost entirely Tesla (678k) and Amazon (155k).
  • Communication Services (~200k) includes Meta (116k) and Alphabet (47k).
  • All other sectors combined (Financials, Healthcare, Industrials, Energy, Utilities, Real Estate, Consumer Staples, Materials) contribute under 10%.

NASDAQ searches are overwhelmingly tech-driven, with Tesla as the key outlier in Consumer Discretionary.

Chart showing most Googled sectors in US stock market

Methodology

  • Scope: FTSE 100 and NASDAQ 100 constituents.
  • Data source: Ahrefs, looking at average monthly search volumes over the last 12 months.
  • Date data last pulled: 23 September 2025
  • Search terms: For each stock, we tracked three main terms:
    1. “[Stock] share price”
    2. “[Stock] stock”
    3. “[Stock] shares”
  • Total volume per brand: We combined the three terms into one figure per stock. This avoids over-weighting any one query type and gives a better picture of overall search demand.

FTSE 100 Search Volumes

FTSE 100 UK Search Interest By Stock
Rank Stock Sector Monthly Search Volume
1 Lloyds Financials 764,800
2 BT Tech & Communication 410,600
3 BP Energy & Utilities 402,100
4 IAG Consumer 383,800
5 Tesco Consumer 251,000
6 Aviva Financials 218,000
7 HSBC Financials 206,400
8 Barclays Financials 191,300
9 EasyJet Consumer 179,200
10 Vodafone Tech & Communication 128,200
11 GSK Healthcare 123,600
12 Shell Energy & Utilities 115,900
13 National Grid Energy & Utilities 109,400
14 Centrica Energy & Utilities 102,400
15 Glencore Materials 102,300
16 Diageo Consumer 96,400
17 SSE Energy & Utilities 95,900
18 AstraZeneca Healthcare 92,900
19 BAE Systems Industrials 63,400
20 JD Sports Consumer 61,600
21 Persimmon Real Estate 58,600
22 Rolls-Royce Industrials 58,000
23 Next Consumer 51,950
24 Scottish Mortgage Financials 50,700
25 Babcock Industrials 50,400
26 Unilever Consumer 46,600
27 Prudential Financials 43,400
28 Phoenix Group Financials 41,550
29 Entain Consumer 38,300
30 Haleon Consumer 38,100
31 NatWest Financials 33,100
32 M&G Financials 32,850
33 Anglo American Materials 31,850
34 Burberry Consumer 31,300
35 Melrose Industrials 27,750
36 Whitbread Consumer 27,580
37 Fresnillo Materials 26,300
38 Imperial Brands Consumer 19,370
39 Sage Tech & Communication 19,150
40 Severn Trent Energy & Utilities 18,270
41 Games Workshop Consumer 16,000
42 Kingfisher Consumer 14,260
43 Rio Tinto Materials 12,950
44 RELX Consumer 12,500
45 United Utilities Energy & Utilities 11,540
46 Admiral Financials 11,520
47 WPP Consumer 11,500
48 Experian Financials 10,150
49 Rentokil Industrials 9,600
50 Halma Industrials 8,900
51 Standard Chartered Financials 8,630
52 British American Tobacco Consumer 8,600
53 Schroders Financials 7,200
54 Bunzl Industrials 7,150
55 Alliance Witan Financials 7,140
56 F&C Investment Trust Financials 6,800
57 Beazley Financials 6,590
58 Rightmove Consumer 6,200
59 Airtel Africa Tech & Communication 6,090
60 Antofagasta Materials 5,950
61 Segro Real Estate 5,840
62 Reckitt Consumer 5,650
63 Legal & General Financials 5,440
64 Pearson Consumer 5,260
65 Hiscox Financials 5,040
66 Land Securities Real Estate 4,720
67 Marks & Spencer Consumer 4,510
68 Barratt Redrow Real Estate 4,050
69 Informa Consumer 4,040
70 3i Group Financials 4,020
71 IMI Industrials 3,920
72 Diploma Industrials 3,520
73 Smiths Group Industrials 3,510
74 Mondi Materials 3,450
75 Pershing Square Financials 3,160
76 Endeavour Mining Materials 2,930
77 Convatec Healthcare 2,930
78 DCC Industrials 2,690
79 Smith & Nephew Healthcare 2,480
80 Compass Group Consumer 2,370
81 Hikma Healthcare 2,330
82 Associated British Foods Consumer 2,230
83 Weir Group Industrials 2,180
84 London Stock Exchange Financials 2,020
85 Berkeley Group Real Estate 1,980
86 Intertek Industrials 1,720
87 Ashtead Group Industrials 1,640
88 InterContinental Hotels Consumer 1,540
89 Howden Joinery Consumer 1,380
90 ICG Financials 1,340
91 Polar Capital Technology Tech & Communication 1,100
92 Auto Trader Consumer 980
93 Spirax Group Industrials 420
94 Croda International Materials 360
95 Sainsbury’s Consumer 250
96 LondonMetric Property Real Estate 50
97 St James’s Place Financials 40
98 Coca-Cola HBC Consumer 40
99 Coca-Cola Europacific Partners Consumer 20
100 Metlen Energy & Metals Materials 10

NASDAQ 100 Search Volumes

NASDAQ 100 UK Search Interest By Stock
Rank Stock Sector Monthly Search Volume
1 Tesla Consumer Discretionary 678,000
2 NVIDIA Information Technology 640,000
3 Palantir Information Technology 185,800
4 Amazon Consumer Discretionary 154,600
5 Adobe Information Technology 133,650
6 Meta Communication Services 116,200
7 AMD Information Technology 100,100
8 Apple Information Technology 95,900
9 AstraZeneca Healthcare 92,900
10 Microsoft Information Technology 71,200
11 MicroStrategy Information Technology 67,300
12 Alphabet Communication Services 47,300
13 Intel Information Technology 43,400
14 ASML Information Technology 31,450
15 PayPal Financials 22,450
16 CrowdStrike Information Technology 20,100
17 Broadcom Information Technology 20,050
18 Netflix Communication Services 19,100
19 Shopify Information Technology 11,400
20 Applovin Communication Services 11,400
21 Qualcomm Information Technology 9,570
22 Micron Information Technology 9,150
23 Costco Consumer Staples 7,700
24 PDD Consumer Discretionary 6,910
25 Comcast Communication Services 6,750
26 Starbucks Consumer Discretionary 4,640
27 Airbnb Consumer Discretionary 4,550
28 Cisco Information Technology 4,250
29 Axon Industrials 4,070
30 Trade Desk Communication Services 3,300
31 Arm Holdings Information Technology 3,170
32 Fortinet Information Technology 2,940
33 Marvell Information Technology 2,910
34 Lululemon Consumer Discretionary 2,400
35 PepsiCo Consumer Staples 2,150
36 Intuit Information Technology 2,120
37 Honeywell Industrials 2,050
38 Workday Information Technology 1,950
39 Dexcom Healthcare 1,520
40 Applied Materials Information Technology 1,510
41 DoorDash Consumer Discretionary 1,490
42 Atlassian Information Technology 1,480
43 MercadoLibre Consumer Discretionary 1,450
44 Datadog Information Technology 1,430
45 Mondelez Consumer Staples 1,410
46 Intuitive Surgical Healthcare 1,410
47 Autodesk Information Technology 1,390
48 Lam Research Information Technology 1,310
49 GE Healthcare Healthcare 1,180
50 Constellation Energy Utilities 1,150
51 Amgen Healthcare 1,140
52 Baker Hughes Energy 1,040
53 Synopsys Information Technology 1,020
54 KLA Information Technology 990
55 Kraft Heinz Consumer Staples 970
56 Regeneron Healthcare 890
57 Texas Instruments Information Technology 810
58 Vertex Pharmaceuticals Healthcare 800
59 Linde Materials 760
60 CDW Information Technology 740
61 Thomson Reuters Industrials 720
62 Palo Alto Networks Information Technology 710
63 Booking Holdings Consumer Discretionary 700
64 Biogen Healthcare 680
65 Copart Industrials 620
66 ADP Information Technology 620
67 IDEXX Healthcare 590
68 Warner Bros Discovery Communication Services 520
69 Cadence Design Systems Information Technology 450
70 Cognizant Information Technology 440
71 ON Semiconductor Information Technology 350
72 Cintas Industrials 310
73 Marriott Consumer Discretionary 260
74 Alphabet Class A Communication Services 220
75 Keurig Dr Pepper Consumer Staples 220
76 Charter Communications Communication Services 190
77 NXP Semiconductors Information Technology 180
78 Electronic Arts Communication Services 180
79 Analog Devices Information Technology 160
80 Gilead Sciences Healthcare 140
81 Microchip Technology Information Technology 130
82 Fastenal Industrials 130
83 PACCAR Industrials 120
84 GlobalFoundries Information Technology 110
85 Monster Beverage Consumer Staples 90
86 CSX Industrials 60
87 Diamondback Energy Energy 60
88 Verisk Analytics Industrials 60
89 Take-Two Communication Services 60
90 Roper Technologies Industrials 40
91 Ross Stores Consumer Discretionary 40
92 Paychex Industrials 40
93 CoStar Group Real Estate 40
94 American Electric Power Utilities 30
95 Coca-Cola Europacific Partners Consumer Staples 20
96 T-Mobile Communication Services 20
97 Xcel Energy Utilities 20
98 O’Reilly Automotive Consumer Discretionary 10
99 Exelon Utilities 10
100 Old Dominion Industrials 0

Article Sources

Keyword Data Source – Ahrefs

FTSE Constituents – London Stock Exchange

NASDAQ 100 Constituents – NASDAQ