Alibaba CEO Confirms Company Will Focus On Globalization During The Next Few Years

May 14, 2015

Alibaba Group HoldingAlibaba Group Holding Ltd is a multi-billion dollar e-commerce platform that handles more online transactions than Amazon and eBay combined. The company has dominated the Chinese market for a number of years but has a rather limited global presence. All that is set to change as the company’s new CEO Daniel Zhang has decided to focus on globalization in the next couple of years.

The company currently uses the AliExpress.com platform to take orders from international markets. The website is slowly gaining popularity in international markets and Alibaba will look to leverage AliExpress along with similar platforms to build its brand and global presence across international markets. The company plans to invest heavily into technology, distribution and advertising strategies to promote its global presence.

In a statement, Daniel Zhang, said “We must absolutely globalize. We will organize a global team and adopt global thinking to manage the business, and achieve the goal of ‘global buy and global sell’. Alibaba recently announced that it had plans to set up a cloud computing base in Dubai and also strengthened its stake in Zulily, the U.S e-retailer.

Alibaba has dominated the Chinese market for close to a decade and has been forced to look for new avenues of business as the Chinese market appears to be saturated. The foray into international waters will be challenging for Alibaba but Zhang and his team are confident that they can build a strong international presence that will keep them in business for the next 100 years.

Alibaba Group Holding Ltd is a multi-billion dollar e-commerce platform that handles more online transactions than Amazon and eBay combined. The company has dominated the Chinese market for a number of years but has a rather limited global presence. All that is set to change as the company’s new CEO Daniel Zhang has decided to focus on globalization in the next couple of years.

The company currently uses the AliExpress.com platform to take orders from international markets. The website is slowly gaining popularity in international markets and Alibaba will look to leverage AliExpress along with similar platforms to build its brand and global presence across international markets. The company plans to invest heavily into technology, distribution and advertising strategies to promote its global presence.

In a statement, Daniel Zhang, said “We must absolutely globalize. We will organize a global team and adopt global thinking to manage the business, and achieve the goal of ‘global buy and global sell’. Alibaba recently announced that it had plans to set up a cloud computing base in Dubai and also strengthened its stake in Zulily, the U.S e-retailer.

Alibaba has dominated the Chinese market for close to a decade and has been forced to look for new avenues of business as the Chinese market appears to be saturated. The foray into international waters will be challenging for Alibaba but Zhang and his team are confident that they can build a strong international presence that will keep them in business for the next 100 years.